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    TRANSITIONING FROM TRADITIONAL TO DATA-DRIVEN MARK 2018 - Digital Marketing Strategies for Higher Education

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    Website http://go.evvnt.com/165105-2 | Want to Edit it Edit Freely

    Category Education, Higher Education

    Deadline: March 14, 2018 | Date: March 14, 2018-March 15, 2018

    Venue/Country: CQ Functions Melbourne, 113 Queen Street, Melbourn, Australia

    Updated: 2017-10-11 18:40:59 (GMT+9)

    Call For Papers - CFP

    The higher education market is becoming increasingly competitive. Data-driven strategies and marketing automation are being adopted in an attempt to personalise content, with the end goal of increasing student engagement, acquisition and retention.

    With the extensive amount of online platforms and technologies available, it can be overwhelming to understand which systems are best suited for your organisation, and how to most effectively use them to get the best results.

    The Digital Marketing Strategies in Higher Education conference will explore leading higher education and industry case studies to assist you in improving your digital marketing strategies.

    You will takeaway practical strategies to:

    Manage data and content across different platforms

    Embed customer-centricity into your digital marketing strategy

    Use data insights to improve overall performance

    Create innovative and personalised content

    Implement effective data-driven strategies

    Who will attend?

    Senior representatives from universities, TAFEs, private colleges and online education providers with responsibilities for:

    Digital Marketing

    Marketing and Communications

    Marketing Automation

    Web/Online/Content

    Student Recruitment

    Social Media

    Urls:

    Brochure: https://go.evvnt.com/165105-0

    Booking: https://go.evvnt.com/165105-1

    Price

    Standard Delegate Rates: AUD 2899

    Commercial Solutions Provider: AUD 3899

    Speakers: Darren Goodsir, Fabian Marrone, Sarah Graham, Jodie Sangster

    Time: 8:30 am - 4:40 pm


    Keywords: Accepted papers list. Acceptance Rate. EI Compendex. Engineering Index. ISTP index. ISI index. Impact Factor.
    Disclaimer: ourGlocal is an open academical resource system, which anyone can edit or update. Usually, journal information updated by us, journal managers or others. So the information is old or wrong now. Specially, impact factor is changing every year. Even it was correct when updated, it may have been changed now. So please go to Thomson Reuters to confirm latest value about Journal impact factor.