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    HR TRAINING 2020 - Creating an Effective Presence on Amazon Marketing Best Practices

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    Website https://www.trainhr.com/webinar/-702821LIVE?channel=ourglocal-march_2020_SEO | Want to Edit it Edit Freely

    Category online training courses for hr professionals,online training programs for hr professionals, HR Training and Development

    Deadline: March 03, 2020 | Date: March 03, 2020

    Venue/Country: Online Event, U.S.A

    Updated: 2020-01-07 19:07:24 (GMT+9)

    Call For Papers - CFP

    Overview:

    With half of all product searches starting on Amazon, the reality is that brands and retailers must have a meaningful presence.

    Ranking on Amazon organically is more complicated and challenging than Google searches. Beyond standard keyword relevance within product listing title description, and images, there are other product attributes that must be optimized.

    The second ranking component is more challenging: performance. Performance criteria requiring optimization include pricing, availability, sales history and customer reviews among other components.

    The second method of marketing products on Amazon is via advertising. Anvil President & Founder Kent Lewis will walk through detailed optimization and Amazon Marketing Services (AMS) best practices as well as real-world case studies. From this presentation, you will be able to understand the Amazon marketing strategy and increase visibility and sales via Amazon.

    Why you should Attend:

    Amazon is now a full-blown competitor of Google and Facebook, in terms of both traffic and advertising revenue. The most common concern from brands (manufacturers) regarding a formal presence on Amazon, is channel erosion.

    Brands do not want to compete with their retail channel partners. Similarly, retailers do not want to compete against themselves, at lower margins. By following Amazon online marketing strategy and best practices outlined in this presentation, manufacturers and retailers have an opportunity to have a profitable presence on Amazon, with minimal damage to retail partners or sales margins.

    This webinar will outline two primary ways to market your products on Amazon: organic optimization of product pages and paid advertising.

    Areas Covered in the Session:

    General overview of the Amazon landscape

    Relevance factors: ranking on Amazon

    Performance factors: ranking on Amazon

    Amazon Advertising: buying into search results

    Who Will Benefit:

    Vice President, Marketing

    Vice President, Sales

    Marketing Manager

    Digital Marketing Manager

    Chief Marketing Officer

    Director of Marketing

    Retail Managers

    Instructor:

    As President and Founder of Anvil Media, Inc., Kent Lewis is responsible for ensuring the company is living its mission and vision by managing overall corporate strategy, including operations, business development, sales and marketing. Specializing in analytics, search engine and social media marketing services, Anvil is a digital agency which provides measurable marketing that moves clients’ businesses forward. Under his leadership since 2000, Anvil has accumulated the following awards and recognition:

    5000: Fastest growing private companies in America

    Oregon Business Magazine: 100 Best Places to Work (2018)

    Portland Business Journal: Oregon’s Most Admired Companies

    Portland Business Journal: Fastest Growing Private 100 Companies (for five consecutive years)

    Portland Business Journal: Corporate Philanthropy Awards winner (multiple years)

    Clutch: Top Pay-per-Click and SEO Agency in America


    Keywords: Accepted papers list. Acceptance Rate. EI Compendex. Engineering Index. ISTP index. ISI index. Impact Factor.
    Disclaimer: ourGlocal is an open academical resource system, which anyone can edit or update. Usually, journal information updated by us, journal managers or others. So the information is old or wrong now. Specially, impact factor is changing every year. Even it was correct when updated, it may have been changed now. So please go to Thomson Reuters to confirm latest value about Journal impact factor.