Influencer Marketing: Best practices for developing an effective influencer marketing strategy

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Deadline: July 09, 2020 | Date: July 09, 2020

Venue/Country: Online event, U.S.A

Updated: 2020-05-25 19:59:36 (GMT+9)

Call For Papers - CFP

2019 was a breakthrough year for influencer marketing, and 2020 has built further on its recent success, despite the pandemic. Thirty nine percent of marketers increased influencer marketing budgets last year, with an average 83 percent year-over-year increase. This seminar will provide a foundational understanding of the benefits of influencer marketing, acknowledge challenges and outline best practices for building a winning influencer marketing program.

The session will wrap up with a deep dive into B2B influencer marketing and share predictions for the future of influencer marketing. This presentation will also provide helpful resources to get you pointed in the right direction as you build your own influencer marketing program.

Why you should Attend

Over the past few years, influencer marketing has seen explosive growth. The influencer marketing industry is now estimated to be between $6.5 and $10 billion, due largely to its impact on consumer buying behavior. Nearly 61 percent of people interact with an influencer daily and 87 percent of shoppers are inspired by an influencer to make a purchase. According to Influencer Marketing Hub, Instascreener and Vamp Brands, 86 percent of marketers plan to invest in influencer marketing in 2019. Thirty nine percent of marketers increased influencer marketing budgets this year, with an average 83 percent year-over-year increase. What is your influencer marketing strategy?

Areas Covered in the Session

Influencer Marketing Background

Influencer Marketing Challenges

Influencer Marketing Program Fundamentals

B2B Influencer Marketing

Influencer Marketing Trends

Who Will Benefit

Vice President, Marketing

Vice President, Sales

Marketing Manager

Digital Marketing Manager

Chief Marketing Officer

Director of Marketing

Speaker Profile

As President and Founder of Anvil Media, Inc., Kent Lewis is responsible for ensuring the company is living its mission and vision by managing overall corporate strategy, including operations, business development, sales and marketing. Specializing in analytics, search engine and social media marketing services, Anvil is a digital agency which provides measurable marketing that moves clients’ businesses forward. Under his leadership since 2000, Anvil has accumulated the following awards and recognition:

5000: Fastest growing private companies in America

Oregon Business Magazine: 100 Best Places to Work (2018)

Portland Business Journal: Oregon’s Most Admired Companies

Portland Business Journal: Fastest Growing Private 100 Companies (for five consecutive years)

Portland Business Journal: Corporate Philanthropy Awards winner (multiple years)

Clutch: Top Pay-per-Click and SEO Agency in America

With a background in agency-side digital marketing, Lewis regularly speaks on effective digital marketing techniques & trends to audiences as a subject matter expert. Since 2000, he’s been an adjunct professor at Portland State University, where he teaches an SEM Workshop. He is also currently contract Chief Marketing Officer (CMO) for ToneCommand, a audio measurement platform and mobile application. Lewis also regularly speaks and contributes to industry publications including SmartBrief, Online Marketing Institute, Business2Community and iMedia Connection. Lewis is also a Marketing Advisory Board member for his alma mater, Western Washington University. As a long-time entrepreneur, he’s an investor and advisor to a host of emerging companies, including BeetBoost, RISEcx, Syndical, Tixie and Workplace Resource of Oregon. Lewis is co-founder of a variety of organizations, including career community pdxMindShare, eROI and SEMpdx, a Portland-area professional trade association for search engine marketers. Active in his community, he’s currently involved in non-profit charity and professional trade organizations including early literacy program SMART (Start Making a Reader Today), The Entrepreneurs’ Organization (EO), Portland Incubator Experiment (PIE) and others.

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