EMG 2012 - 2nd Annual International Conference on Enterprise Marketing and Globalization

Website http://www.enterprisemkt.org/ | Edit Freely

Category Enterprise Marketing and Globalization; Enterprise Marketing; Globalization; GSTF; EMG

Deadline: February 20, 2012 | Date: May 07, 2012-May 08, 2012

Venue/Country: Bali, Indonesia

Updated: 2012-01-20 10:58:03 (GMT+9)

Call For Papers - CFP

Advertising/ marketing communication issues

Branding

Conceptual models and theories

Corporate responsibility, ethics and social responsibility

Distribution channels

Electronic Marketing

Innovation and new product development

International and cross-cultural marketing

Marketing research and research methodologies

Marketing strategies for halal certified products and services

Personal selling and sales management

Pricing issues and strategies

Retailing

Services marketing

Strategic marketing and market orientation

Tourism marketing

Social marketing

Social communications and advertising

Non profit marketing and fundraising

Responsible consumption

Vulnerable consumers

Sustainability and green marketing

Public sector marketing and communication

Network analysis in social marketing

Social marketing in a community development context

'Relationship marketing' within social marketing

Social Media as Part of the Overall Company Strategy

Social Media and Marketing Budget Allocation

Social Media and Organizational Structure

New Product Development and Marketing Challenges

Forecasting- tools, techniques, organizatioal issues

Marketing Strategy and Firm's performance

Technology and marketing effectiveness, Interactive marketing tools and implications for firms

Marketing analytics: Use of tools, building infrastructure, competence and capability

Marketing decision support systems, Marketing information systems

Branding strategies and impact on Consumers, Effect of Marketing Communication on Consumers and Brand

Business-oriented and consumer-oriented e-commerce

Distribution Channel Management: Multi-channel imperative and its Challenges and Prospects

Customer Relationship Management, technology, systems and processes, metrics, implementation, CRM and organizational performance, governance