EMG 2013 - 3rd Annual International Conference on Enterprise Marketing and Globalization

Website http://www.enterprisemkt.org/ | Edit Freely

Category Marketing; Globalization; EMG; Branding; Advertising; Retailing; Forecasting

Deadline: October 25, 2012 | Date: April 22, 2013-April 23, 2013

Venue/Country: Singapore, Singapore

Updated: 2012-05-23 11:38:12 (GMT+9)

Call For Papers - CFP

The EMG conference seeks to explore how the disciplines of Enterprise Systems, Accounting, Finance Management and Global Business Strategies interaction can enhance business performance in the contemporary complex and competitive environment. The conference offers an excellent opportunity for academicians, researchers, corporate leaders and executives to have a meaningful avenue for learning and sharing among individuals and groups.

? The Conference Proceedings (Print ISSN: 2251-2098, E-Periodical ISSN: 2251-2101) will be indexed by EBSCO, CrossRef, Proquest, Ulrich's and will be submitted to Scopus, ScienceDirect and Cabell's Directories amongst others, where applicable.

? Best Paper Awards and Best Student Paper Awards will be conferred at the conference (in order to qualify for the award, the paper must be presented at the conference).

? Journal: Depending on their importance, originality, quality, relevance and other editorial considerations, eligible research articles will be invited for publication in the GSTF Journal on Business Review (GBR) (Print ISSN: 2010-4804, E-periodical: 2251-2888) which is indexed by EconBiz, EBSCO, CrossRef, Proquest, Ulrich's and Cabell's Directories.

? Book: Selected authors will be invited to contribute book chapters in "Business Review: Advanced Applications" to be published by GSTF in collaboration with Cambridge Scholars Publishing.

The book will be edited by Prof. Farid Shirazi, Assistant Professor & ITM Learning Edge Faculty Advisor,

Ted Rogers School of Information Technology Management Ryerson University, Toronto, Canada.

? EMG 2013 will also constitute a Special Panel Session.

? Panel Proposals are invited for submission to the EMG 2013. A minimum of three papers centering on a specific topic will be accepted for submission under Panel Category.

Topics of interest include, but are not limited to:

Maximising content marketing

Marketing ROI of online campaigns and social media

Managing global brand, local market online

Innovations in online marketing

Driving business efficiency and sales through online campaigns

Creating a strong governance and internal strategy to fully capitalize on online initiatives and social media

Successfully Facebook marketing strategies

Online lead generation

Managing and optimising multi-channel marketing

Blogging for business success

Maximising the power of your e-newsletter

Building and nurturing online communities

Advertising/ marketing communication issues

Branding

Conceptual models and theories

Corporate responsibility, ethics and social responsibility

Distribution channels

Electronic Marketing

Innovation and new product development

International and cross-cultural marketing

Marketing research and research methodologies

Marketing strategies for halal certified products and services

Personal selling and sales management

Pricing issues and strategies

Retailing

Services marketing

Strategic marketing and market orientation

Tourism marketing

Social marketing

Social communications and advertising

Non profit marketing and fundraising

Responsible consumption

Vulnerable consumers

Sustainability and green marketing

Public sector marketing and communication

Network analysis in social marketing

Social marketing in a community development context

'Relationship marketing' within social marketing

Social Media as Part of the Overall Company Strategy

Social Media and Marketing Budget Allocation

Social Media and Organizational Structure

New Product Development and Marketing Challenges

Forecasting

tools, techniques, organizatioal issues

Marketing Strategy and Firm's performance

Technology and marketing effectiveness, Interactive marketing tools and implications for firms

Marketing analytics: Use of tools, building infrastructure, competence and capability

Marketing decision support systems, Marketing information systems

Branding strategies and impact on Consumers, Effect of Marketing Communication on Consumers and Brand

Business-oriented and consumer-oriented e-commerce

Distribution Channel Management: Multi-channel imperative and its Challenges and Prospects

Customer Relationship Management, technology, systems and processes, metrics, implementation, CRM and organizational performance, governance