ICOM 2014 - 2nd International Conference on Marketing - 2014

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Category Marketing research;marketing conference;marketing research conference;conference on marketing;marketing conference in Sri Lanka

Deadline: October 31, 2013 | Date: February 25, 2014-February 26, 2014

Venue/Country: Colombo, Sri Lanka, Sri Lanka

Updated: 2013-10-16 12:16:58 (GMT+9)

Call For Papers - CFP

Session themes for the conference cover a rich and diverse range of research topics. We hope these sessions will bring researchers from across the globe together to discuss broad questions of common interest and provide a platform to establish relationships with new colleagues. You will be enlightened with innovative ideas and solutions at ICOM 2014

The upcoming ICOM 2014 conference covers, but not limited to the following areas

B2C and B2B marketing

? Managing business-to-business customer relationships

? Managing business-to-customer relationship

? Establishing corporate trust and credibility

? New consumer capabilities

? Business marketing and supply chain

? Institutional and government markets

? Consumer neuroscience

? Delivering customer values and shareholder values

? Creating customer value, satisfaction, and loyalty

? Customer databases and database marketing

? Consumer behaviour and consumer's trend for the future

? Creating shareholder value, satisfaction and involvement

Building strong brands and brand crisis

? 21st century branding

? Crafting the brand positioning

? Building, measuring and managing brand equity

? Brand portfolios and brand extension

? Brand crisis

? The future of brands

? Does a brand influence society

? Successful brands and failed brands

? Co-created brands

? Brand equity

? Brand identity formation

Integrated marketing communication strategy

Designing and managing integrated marketing communications

Celebrity endorsements/buzz marketing

Managing mass communications

Managing personal communications

Analysing environment and strategy formation

Analysing macro environment and micro environment

Competitor analysis and competitive strategies

Media convergence and its strategic implications

International marketing and global marketing research

? Marketing to cultural market segments

? Developed vs developing markets

? Regional economic integration and trading agreements

? Using a global web Strategy

? Form of foreign involvement in international businesses

? Establishing global service brands

? Trends, opportunities and challengers in global market place

? Marketing research and future challengers

? pros and cons of online research

? Global market research challenges

? Trends and new techniques

Social marketing and social media

? Debates and deconstruction of social marketing

? Corporate social responsibility and the responsible marketer

? Sustainable marketing

? Challenges of social marketing

? Socially responsible marketing and ethical marketing practices

? Corporate benefit and perspective of social marketing

? Cases of social marketing

? Social marketing campaigns and its impact on society

? Green marketing

? Non profit marketing

Designing and managing services

? Managing service quality and customer expectations

? Marketing strategies for service firms

? E-services and E-service challengers

? Improving service differentiation, quality and productivity

? Improving customer support services

? Service characteristic and overcoming challengers

? Internal marketing, external marketing and interactive marketing