Sales Team Training Requirements to avoid Off-Label Promotion: Best Practices For Social Media

Website http://www.onlinecompliancepanel.com/webinar/FDA-SocialMedia-501095/OCT-2015-ES | Edit Freely

Category FDA, social media, off-label, Sunshine act, marketing, advertisement, FTC, drugs, medical devices, biologics, Caronia, Amarin

Deadline: October 14, 2015 | Date: October 15, 2015

Venue/Country: online Webinar, U.S.A

Updated: 2015-10-06 14:07:44 (GMT+9)

Call For Papers - CFP

Instructor: Mukesh Kumar

Product ID: 501095

Objectives of the Presentation

Current status of physician perception of off-label and Sunshine Act reporting

Trends in FDA enforcement regarding off-label promotion

Impact of Sunshine Act on sales rep entry into clinics

Best practices for using social media as a communication tool and marketing

Practical tips for training of sales and marketing teams in social media usage

Regulatory strategies for creating company policies regarding social media

Why Should you Attend

Recently the US courts have made some high-profile decisions regarding FDA’s punitive actions to manufacturers accused of off-label promotion. The Caronia and Amarin cases, have been in much discussion since in that case the court sided with the defendant accused of off-label promotion leading to speculation of its impact on FDA’s enforcement of its rules regarding off-label promotion. The legal discussion apart, these cases have raised new regulatory questions about FDA-acceptable practices for promoting off-label uses for approved products. Also, the Sunshine Act reports created intense media scrutiny of doctor-pharma interactions leading to doctors being increasingly inaccessible to sales reps. These developments have changed how sales force, doctors and other medical professionals interact.

Who can Benefit

Marketing and Advertising Professionals

Pharmaceutical Sales Representatives, Managers, Supervisors and Leaders

Manufacturers of FDA regulated products: Drug, Medical Device and Biotech Companies, Dietary Supplement Manufacturers

Legal experts involved in advising manufacturers of marketed products

Senior management for companies developing new products for US Market

Regulatory Affairs Professionals, Research Analysts

For Registration -

http://www.onlinecompliancepanel.com/webinar/FDA-SocialMedia-501095/OCT-2015-ES

Note : Use coupon code 1371 and get 10% off on Registration