MEFM-26 2026 - 62nd LISBON International Conference on “Marketing, Economics, Finance and Management” (MEFM-26) Sept. 1-3, 2026 Lisbon - Portugal

Website https://icehm.org/2026/09/03/205 | Edit Freely

Category Marketing, Economics, Finance and Management

Deadline: August 01, 2026 | Date: September 01, 2026-September 03, 2026

Venue/Country: Lisbon, Portugal

Updated: 2026-03-13 20:14:39 (GMT+9)

Call For Papers - CFP

Marketing focuses on identifying, anticipating, and satisfying customer requirements profitably.

Consumer Behavior: Psychological drivers, perception, and decision-making processes.

Market Research: Data collection, A/B testing, and trend analysis.

Brand Management: Equity, positioning, and storytelling.

Digital Strategy: SEO, SEM, social media algorithms, and content marketing.

Product Development: Lifecycle management (PLC) and value proposition design.

2. Economics:

Economics provides the theoretical framework for how society allocates scarce resources.

Microeconomics: Consumer theory, firm production, and market structures (Monopoly, Oligopoly).

Macroeconomics: GDP, inflation, fiscal policy, and monetary systems.

Behavioral Economics: Nudges, heuristics, and why humans aren't always "rational."

International Trade: Comparative advantage, tariffs, and global supply chains.

Econometrics: Using math and statistics to test economic theories.

3. Finance:

Finance is the "bloodstream," focusing on the management of money and the acquisition of assets.

Corporate Finance: Capital structure, Weighted Average Cost of Capital (WACC), and Dividend policy.

Investments: Asset pricing, portfolio theory, and risk-return trade-offs.

Financial Markets: Stocks, bonds, derivatives, and forex.

Accounting & Reporting: Financial statements, auditing, and tax strategy.

FinTech: Blockchain, decentralized finance (DeFi), and digital payments.

4. Management:

Management is the art and science of getting things done through people and processes.

Organizational Behavior: Leadership styles, team dynamics, and culture.

Strategic Management: SWOT analysis, Porter’s Five Forces, and competitive advantage.

Operations & Logistics: Supply chain optimization and Lean Six Sigma.

Human Resources: Talent acquisition, performance management, and labor relations.

Ethics & Governance: Corporate Social Responsibility (CSR) and board structures.