PICBS-26 2026 - 54th PARIS International Conference on Business Studies (PICBS-26)

Website https://belrg.dirpub.org/conference/464 | Edit Freely

Category Business Studies

Deadline: June 01, 2026 | Date: June 24, 2026-June 26, 2026

Venue/Country: Paris, France

Updated: 2026-01-13 18:34:41 (GMT+9)

Call For Papers - CFP

Full Articles/ Reviews/ Shorts Papers/ Abstracts are welcomed in the following research fields:

1. Business Environment and Foundations

This area covers the "why" and "how" of starting a business and the external factors that influence success.

Purpose and Nature of Business: Needs vs. wants, primary/secondary/tertiary sectors.

Business Ownership: Sole traders, partnerships, private/public limited companies, franchises, and cooperatives.

Business Objectives: Profit maximization, social enterprise goals, survival, and growth.

Stakeholders: Internal (employees, owners) and external (customers, government, community).

External Influences (PESTLE): Political, Economic, Social, Technological, Legal, and Environmental factors.

2. Marketing

Marketing focuses on identifying and satisfying customer needs while building a brand.

Market Research: Primary (field) vs. secondary (desk) research, qualitative vs. quantitative data.

The Marketing Mix (4Ps/7Ps): Product, Price, Place, Promotion (plus People, Process, and Physical Evidence).

Market Segmentation: Targeting by geography, demographics, and psychographics.

Product Life Cycle: Research & development, introduction, growth, maturity, and decline.

Branding and Packaging: Brand loyalty, identity, and the role of packaging in marketing.

3. People and Human Resources (HR)

This focuses on the most valuable asset of a business: its employees.

Recruitment and Selection: Job descriptions, person specifications, and interviewing.

Motivation Theory: Theories by Maslow, Herzberg, and Taylor; financial vs. non-financial incentives.

Organizational Structure: Tall vs. flat structures, spans of control, and chain of command.

Training and Development: Induction, on-the-job, and off-the-job training.

Employment Law: Redundancy, dismissal, and health and safety regulations.

4. Operations Management

This is the "engine room" where inputs are converted into finished goods or services.

Production Methods: Job, batch, flow, and lean production.

Quality Management: Quality control (QC) vs. Quality Assurance (QA) and Total Quality Management (TQM).

Supply Chain Management: Procurement, logistics, and supplier relationships.

Location Decisions: Factors affecting where a business sits (costs, proximity to market, infrastructure).

Technology in Production: Automation, CAD (Computer-Aided Design), and CAM (Computer-Aided Manufacturing).

5. Finance and Accounts

The "language of business," focusing on tracking money and making investment decisions.

Sources of Finance: Internal (retained profit) vs. external (loans, venture capital, crowdfunding).

Financial Statements: The Income Statement (Profit & Loss) and the Balance Sheet (Statement of Financial Position).

Cash Flow Management: Forecasting, inflows/outflows, and managing liquidity.

Ratio Analysis: Profitability ratios (Gross/Net margin) and liquidity ratios (Current/Acid test).

Break-even Analysis: Calculating the point where total revenue equals total costs.

6. Business Strategy and Growth

Higher-level decision-making regarding the long-term direction of the firm.

Strategic Tools: SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) and Ansoff’s Matrix.

Growth Strategies: Organic (internal) vs. Inorganic (mergers and acquisitions).

Global Business: International trade, globalization, and the impact of multinational corporations (MNCs).

Change Management: How businesses adapt to new markets or internal restructuring.

Ethics and CSR: Corporate Social Responsibility and the balance between profit and ethics.