MRMW 2011 - 2nd International Conference on Market Research in the Mobile World

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Category MRMW 2011

Deadline: June 21, 2011 | Date: July 18, 2011-July 19, 2011

Venue/Country: Atlanta, U.S.A

Updated: 2011-06-17 06:56:20 (GMT+9)

Call For Papers - CFP

July 19 & 20, 2011 Atlanta, U.S.A.

Event Website: http://www.merlien.org/mobileresearch

The 2nd International conference on Market Research in the Mobile World will be held on July 19th & 20th, 2011 in Atlanta, USA. The aim of this conference is to bring together top marketing researchers, insights executives and marketing academics to discuss the challenges and opportunities of leveraging mobile technologies for generating actionable insights.

The core focus will be on how mobile technologies, social media, and the "app revolution" can be used for research, marketing, brand engagement, and insight generation.

Discover how Citigroup, Microsoft, Edelman, Hallmark, Nielsen, Kantar Group, TNS, Txteagle, QualVu and many other leading organizations utilize mobile technologies successfully for generating actionable customer insights!

Content highlights include:

>Implementing a holistic approach to mobile marketing research

>Utilizing the powerful impact of real-time information for New Product Development

>Achieving high response rates using on-the-go capabilities of mobile phones

>Balancing the rising trends in mobile marketing research with respondent privacy

>Implementing the next-generation video research using smartphones

>Developing an integrated approach to engaging consumers through mobile, social media and online research

>Developing successful branding and marketing strategies through the use of mobile insights

Click here to review the conference agenda online now! http://www.merlien.org/mrmw2011/agenda.html

This conference will provide excellent opportunities for participants to engage in collaborative discussions on best practices, innovation methods, and new technology utilization. Opportunities to network with peers will include scheduled breaks during the conference sessions and a series of fun and casual networking events that will take place on July 18th, 19th & 20th.

This conference is offered at highly affordable rates. To register, click on the registration link below:

http://www.eventbee.com/view/mobile2011