ICOM- 2013 - International Conference on Marketing - Challenging Environment 2013

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Category marketing;Sales Management;Retail Marketing;Consumer Behavior;Brand Management;Social Marketing;International Marketing;Tourism Marketing;SME Marketing;Ethics and Social Responsibility;Marketing Communication;Customer Relationship Management

Deadline: October 30, 2012 | Date: February 19, 2013-February 20, 2013

Venue/Country: Colombo, Sri Lanka

Updated: 2012-09-27 13:43:11 (GMT+9)

Call For Papers - CFP

Environment poses new challenges, such as Political, Economic, Social, Technological, Environmental, Legal & Ethical. Certainly, the Environment poses delicate to challenges for any company that serves diverse markets, but particularly when those markets are at different stages of development.

Offering different products, pricing, and promotional messages to diverse segments becomes more complex and hot. When information can be transmitted so quickly and at a bargain price, customers and business partners have greater ability to compare marketing strategies directed to them with those deployed elsewhere.

Such comparisons between emerging and developed markets can be particularly problematic because there are valid reasons why the market offering may vary substantially. The needs, capabilities and finances of marketers and customers in emerging markets differ greatly from those in developed countries. Physical, social and legal infrastructures are diverse. Emerging markets face issues of exploding growth and tremendous opportunity. In developed countries, demographic trends, economic crises, and concerns about new competitors from emerging markets generate insecurity regarding long-term competitiveness. The challenge in these countries isn't managing unstable growth. The question is: Will the recent crises lead to stagnation or will marketers and customers recover in economic activity and stable, to long-term growth? Disregarding such critical differences while superficially comparing marketing strategies can lead to negative reactions.

The study of Marketing for challenging environment; welcome for papers, encourage submissions regarding emerging markets that develop theory, identify and address shortcomings in the generalizability of widely-accepted theory or findings, or highlight unexamined or under-researched topics.