SIMSR 2011 - 6th SIMSR ASIA MARKETING CONFERENCE

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Category SIMSR 2011

Deadline: July 31, 2010 | Date: January 02, 2011-January 03, 2011

Venue/Country: Mumbai, India

Updated: 2010-07-13 16:17:22 (GMT+9)

Call For Papers - CFP

MARKETING IN TRANSITION: Rapid strides in

information and communication technologies have

made the world a seamless place. The impact of this

has been an almost completely integrated and

networked society, where each one’s actions

impacts that of others ? whether it is in terms of

flow of capital, ideas, business practices, job

opportunities or forging strategic alliances.

Simultaneously, increasing penetration of mass

media and development of e-learning resources has

slowly brought into the mainstream those

consumers who were totally excluded from the

fruits of economic development. This can be seen in

terms of burgeoning opportunities in the rural

markets of India, emerging economies and rapid

opportunities in the dark continent of Africa.

Marketing as a business function is undergoing

major transformation due to the challenges posed

by an informed customer, hyper competition, low

differentiated products and services, increasing

buying power of the middle class, a value-for-money

seeking customer, growing influence of children in

decision making, emergence of new economic

powerhouses, changing lifestyle and attitude of

consumers, growth of service industry, changing

demographic profiles of the emerging economies

and developed nations, rapid urbanization, need for

cleaner energy sources, concern for the

environment ? the list is endless in today’s context.

The 6th SIMSR Asia Marketing Conference is going

to be the platform where new concepts and trends

in marketing will be discussed - issues such as Global

vs Local Strategies, Internal Branding vs External

Brand Management, Innovation vs Invention, New

Product Launches vs Re-Positioning Strategies,

effectiveness of ATL vs BTL , Celebrity Endorsements

vs Digital Animation strategies would be among the

many concepts and their efficiencies that would be

discussed during the various proceedings at the

conference.

The conference will be addressed by academicians

and practitioners of marketing. A highly

accomplished advisory board comprising of

academicians from India and abroad has been

constituted to guide the proceedings of the

conference.

Conference Objectives

1. To provide a platform where marketing

practitioners and academicians share and

discuss the contemporary marketing issues and

challenges in the changing consumer context.

2. To share scholarly research on emerging

opportunities and threats in the changing

market context.

3. To analyze and understand the underlying

behavioral changes among consumer

communities leading to the emergence of more

demanding and savvy customers.

For whom

1. Marketing Practitioners

2. Academicians

3. Doctoral Students

4. Researchers

Venue

K.J. Somaiya Institute of Management Studies &

Research, Vidyavihar, Mumbai - 400 077, India.

Website : http://simsr.somaiya.edu

Email : simsrasiamktgsimsr.somaiya.edu /

simsrasiamarketinggmail.com

Phone : +91 22 6728 3000 / 3050 (Board)

Fax : +91 22 2102 7219

th

January 2nd & 3rd, 2011

Marketing in

Transition

Call for Research

Papers

Organized By

K. J. Somaiya Institute of Management

Studies & Research, Mumbai, India

In Academic Association with

School of Management, Asian Institute of

Technology, Bangkok, Thailand

Deakin University, Australia

IMPORTANT DATES

Abstract Submission July 31st ,2010

Communication of Acceptance August 31st,2010

Submission of Full Length Paper October 3rd ,2010

Last date for Registration December 1st,2010

Conference Inaugural January 2nd, 2011

Valedictory Session January 3rd, 2011

Suggested Areas

? Consumer Behavior

? Corporate Social Responsibility

? Customer Relationship Management

? E-Commerce

? Innovations in Marketing

? Innovations in Sales & Distribution

? Integrated Marketing Communications

(including social media networks)

? Marketing to New Emerging Segments

? Positioning Strategies

? Brand Management

? Pricing Innovations

? Retailing

? Rural Marketing

? Services Marketing

? Social Marketing

Guidelines for submitting abstracts

? Abstract is to be submitted in soft copy in A4

page size, MS Word format document.

? Abstract should NOT exceed 500 words.

? Abstract MUST include: Title, Purpose, Design /

Methodology / Approach, Key Findings,

Implications of Research, Limitations of the

Research, Keywords (maximum 5).

? Please mention personal details on a separate

page to facilitate blind review process

(excluding the abstract) as follows: Name/s,

Title of the Research Paper, Affiliation

(Department & Institute), Email id, Telephone,

Postal Address.

? Margins : 2.5 cm

? Font : Times New Roman, Size 12, Line Spacing 1.5

Registration Details

Registration Fee (includes Conference Kit,

Lunch, Dinner, Tea & Snacks)

Academia (Indian) INR 5,000/-

Academia (Foreign) US$ 150/-

Industry INR 7,500

PhD Scholars INR 2,500

Students INR 500

Please note the following:

? Registration by at least one author of the

selected paper is compulsory.

? Payment is to be made by Demand Draft in

favor of “K.J. Somaiya Institute of

Management Studies & Research”, payable at

Mumbai.

Payment can also be made online through credit

card at no extra cost.

Registration form on the next page.