WCBMS-26 2026 - 52nd PARIS World Congress on “Marketing, Business & Management Studies” (WCBMS-26) scheduled on April 15-17, 2026 Paris (France)

Website https://www.earhm.org/conference/314 | Edit Freely

Category Marketing, Business & Management Studies

Deadline: March 20, 2026 | Date: April 15, 2026-April 17, 2026

Venue/Country: Paris, France

Updated: 2025-12-17 19:00:41 (GMT+9)

Call For Papers - CFP

Topics of interest for submission include any topics related to:

I. Marketing & Consumer Behaviour

This area focuses on understanding customers and promoting products/services effectively.

Major Topic: Digital Marketing and E-commerce

Subtopics:

The impact of AI and Machine Learning on personalized advertising and customer segmentation.

Search Engine Optimization (SEO) strategies and the evolving role of generative AI in content creation.

Effectiveness of Influencer Marketing across different social media platforms (e.g., TikTok vs. LinkedIn).

Analyzing the Customer Journey and optimizing conversion funnels in e-commerce.

Ethical considerations and best practices in Data Privacy and Targeted Advertising (e.g., post-GDPR/CCPA).

Major Topic: Brand Management and Communication

Subtopics:

The role of Corporate Social Responsibility (CSR) in building brand equity and consumer loyalty.

Managing Brand Crises in the age of 24/7 social media (e.g., real-time response and recovery).

The transition from traditional Integrated Marketing Communications (IMC) to digital-first campaigns.

Analyzing Sensory Branding (e.g., smell, sound, touch) and its effect on consumer perception.

Major Topic: Consumer Behavior & Psychology

Subtopics:

The influence of Culture and Global Trends on product adoption and purchasing decisions.

Neuromarketing techniques and their use in understanding subconscious consumer choices.

Investigating the effectiveness of different Pricing Strategies (e.g., decoy effect, price anchoring).

The psychology behind Subscription Models and customer retention.

II. Business & Strategy

This area addresses how organizations are structured, led, and achieve long-term competitive advantage.

Major Topic: Strategic Management and Competitive Advantage

Subtopics:

Applying the Blue Ocean Strategy to non-traditional industries.

Analyzing the competitive threats and opportunities presented by Disruptive Technologies (e.g., blockchain, quantum computing).

The role of Ecosystem Strategy (e.g., platform business models) in modern business.

Developing strategies for International Market Entry and adaptation in emerging economies.

Major Topic: Operations and Supply Chain Management

Subtopics:

Implementing Sustainable Supply Chain Practices and their effect on corporate image and costs.

The application of Lean Management and Six Sigma principles in service industries.

Risk management and resilience in Global Supply Chains (e.g., post-pandemic analysis).

Major Topic: Innovation and Entrepreneurship

Subtopics:

The relationship between Organizational Culture and innovation capacity.

Analyzing the success factors of Venture Capital funding for sustainable startups.

The process of New Product Development (NPD) and the role of agile methodologies.

Strategies for effective Intrapreneurship (fostering innovation within established companies).

III. Management & Organisational Studies

This area covers the people side of the business, including leadership, structure, and finance.

Major Topic: Human Resource Management (HRM) & Organizational Behaviour (OB)

Subtopics:

Managing Hybrid Work Models and their effect on productivity and employee well-being.

The role of People Analytics in improving talent acquisition and reducing turnover.

Leadership styles and their influence on Employee Motivation and Job Satisfaction.

Promoting Diversity, Equity, and Inclusion (DEI) and measuring its impact on business performance.

Major Topic: Corporate Governance, Ethics, and Sustainability

Subtopics:

The intersection of ESG (Environmental, Social, and Governance) factors and investor decisions.

Analyzing the effectiveness of Whistleblower Policies and corporate accountability.

The impact of Stakeholder Theory on modern corporate decision-making.

The challenges of implementing and measuring a Triple Bottom Line (People, Planet, Profit) approach.

Major Topic: Financial Management for Non-Financial Managers

Subtopics:

The use of Management Accounting tools for better strategic decision-making (e.g., budgeting and variance analysis).

Evaluating Investment Appraisal techniques (e.g., NPV, IRR) for major marketing or IT projects.

The basics of Financial Ratio Analysis and its use in assessing organizational health.